Marketing

A summary of the book "principles of marketing", 18th edition. Chapters 1-3-4-5-7-8-10-12-14-20. Samenvatting Principles of Marketing, Global Edition - Marketing (MAN-BCU2008. English summary.

Samenvatting van de colleges van Marketing, bevat afbeeldingen en voorbeelden. Boek wordt volledig behandeld in de colleges.

Summary of all book content that is required for the Marketing exam (MAN-BCU2008). Summary is written on the basis of Principles of Marketing, 18th edition. Authors scored an 8.2 for the first opportunity of the exam with use of this summary!

These 35 questions are partly made up based on lectures of marketing 2022 at RU and from summaries of the book.

Chapters according to the lecture schedule to prepare, which is exam material. Good luck with your exam!

This document contains a summary + all lecture notes of the course Marketing

Summary of the lectures and all the material that you need to know for the exam.

This document entails all notes from the lectures of the course Marketing in the bachelor Business Administration at Radboud University. With these notes, you also have the summary of all the chapters from the book. With this summary I have passed this course!

Summary Lectures and Book

This document contains a summary of all the lectures presesented in the course marketing. A very handy document containing the relevant information provided in all lectures in one simplified overview, complete with some elaboration on the topics and graphical representation where necessary.